Who other than John Gierach could come up with this article title: 

The Quasi-Religious, Damn-Near-Irrational Appeal of Bamboo Fishing Rods

And the article itself lives up to the hype as well. Take a read here at bloomberg.com:

https://www.bloomberg.com/news/articles/2019-08-08/the-outrageous-irrational-appeal-of-bamboo-fishing-rods